The Paleolithic Diet has gained major popularity among multiple cultural groups including those who are active and looking to reduce* body fat while staying strong and building lean muscle mass. It is also very common among those who have adopted a holistic lifestyle and are focused on disease prevention or management.
The main concept of the Paleolithic (also referred to as Paleo) diet is to simply eat real food, while avoiding fake processed foods that line the grocery store isles in boxes, bags and cans with a log shelf life and packed full of preservatives. We tend to eat these unhealthy “fake food” options unconsciously, simply because they are a part of the fast paced culture that we live.
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